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Munachimso  Iroh

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A Visual Brand Identity for ROXANNE

Roxanne is a beauty and hair brand offering premium wigs designed to help women express confidence, elegance, and natural radiance. The brand targets women who value quality, authenticity, and refined beauty across both straight and textured hair styles.

The goal of this project was to develop a cohesive visual identity that reflects Roxanne’s personality while remaining versatile across digital, packaging, and physical brand touchpoints.

Project Type

Date

Brand Identity

July 2025

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Brand Challenge

The key challenge was to create a visual identity that felt:

  • Glamorous but not excessive

  • Feminine yet confident

  • Premium while still approachable

The brand needed to stand out in a crowded beauty market without relying on loud visuals or trend-heavy aesthetics.

Brand Personality

Based on the brand direction, Roxanne’s personality was defined as:

  • Confident

  • Feminine but powerful

  • Elegant

  • Radiant

  • Authentic

These traits guided all visual decisions throughout the project.

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BackNext Project

Is your brand lacking a clear visual identity and struggling to stand out?

I help businesses like yours communicate effectively through impactful visuals.

© 2024. Designed by Iroh Munachimso

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